Dashmote had the honor of being invited to the exclusive Dragon's Den hosted by Heineken and the Innovation Summit in Utrecht. It was an evening of startups pitching their ideas for innovation scouts from Heineken IT/Supply Chain and commerce department. It was a 2 minute pitch followed by a 5 minute Q&A and was described by Stefan Tan as "a great way to participate and talk about the innovation that we can bring to Heineken."